Universal Music Group will release music-related NFT in the future. Fans will now be able to buy NFTs from labels such as Motown Records, Virgin Music or Def Jam Records. The background is not only the idea of creating another possibility of contacting fans, but also “generate new sources of income for artists in the post-pandemic world”, according to a press release.
NFT
McLaren NFT now more ecological
The car manufacturer McLaren has its own NFT. This news is causing quite a stir in the NFT industry. Although the fact that companies are launching their own NFTs is nothing new, McLaren is putting itself in the spotlight here. Due to strong criticism, because of the high energy consumption by the NFT, McLaren is now building its NFT on the Tezos blockchain. Tezos operates with the proof-of-stake method, which is much more energy-efficient than the proof-of-work method of the Ethereum Blockchain, which McLaren used last. Thus, blockchain and NFT also seem to be possible in terms of the ecological footprint.
Instagram plans to include NFT on their platform
From the ninth of May, selected users will be able to connect NFT to their Instagram account. The platform will allow NFTs from the blockchains Solana, Ethereum, Polygon and Flow to be used. For example, users can use avatars that are attributed to them through an NFT, as well as link the creators of the NFT. At first, there will not be any fees for sharing the NFT. With this step, Meta presumably hopes to be able to spread the NFT even further and to get more users into the metaverse.
Theatre as NFT
A scene from the theatre performance “Einstein on the Beach”, premiered in 1976, has now been sold as an NFT for 28 ETH ( approximately 75,000 euros). The special aspect of this is that for the first time a scene of a play, which is normally presented differently and individually on stage each time, is being sold. Instead of being static works of art that derive their value or appeal from their uniqueness, they are theoretically a play that can be performed several times and is always different. Through NFT, this piece is now made individually tradable and thus saleable. A completely new development and use of NFT in the arts and crafts sector.
Wearing sneakers in the metaverse
With the DUNK GENESIS CRYPTOKICK, Nike is launching its first crypto sneaker. After an announcement on Twitter, their purpose is also disclosed. The NFTs designed by Nike enable sneakers to be worn in the metaverse. Customers should no longer wear Nike sneakers simply in real life, but also digitally. The astronomical prices provide the extra kick. For the cheapest sneaker, a payment of 2.31 WETH, the equivalent of $6,650.58 (as of 25.04.2022, 17:25), is due. This means people who want to go to the Metaverse and wear exclusive sneakers will have to dig deep into their pockets, at least for the Nike shoes.
NFT deodorant
AXE, a cosmetics brand, is about to release an NFT with Dogecoin. The NFT is adorned with a picture of the brand’s Dogecan deodorant with a Shiba Inu on the label. The group is initially limiting the print run of the NFT to 100 units.
