Now alcohol has also entered the Metaversum. In a press release, Heineken, a major beer brewer, announces that in the future it will sell Heineken Silver, a virtual beer in the metaverse.
“Instead of hops harvested from fields, the virtual Heineken Silver will be brewed with binary-coded hops grown by NPC farmers,” Heineken continued. This would create a beer that visitors to the virtual Heineken brewery in Decantraland can enjoy. This has already been tested at a product launch in the virtual brewery, where Heineken Silver was served alongside virtual lobster and caviar.