The management consultancy Boston Consulting Group (BCG) expects a strong growth spurt for products and services for the so-called metaverse. „The augmented reality market will pass the 100 billion US-Dollar-mark this year,” says BCG partner Tibor Mérey in an interview with CAPITAL. The trillion mark will be reached before 2030, he added. Metaverse revenues include revenue from hardware, software and services, such as augmented and virtual reality (AR) and virtual reality (VR) applications.
The metaverse is considered the next stage of the Internet. It is primarily about simulating physical presence in virtual worlds. According to BCG partner Tibor Mérey, however, tapping into the metaverse doesn’t just affect large tech corporations. “An ever-increasing part of life will take place in the digital world – and that’s why the economy will migrate there as well,” he says. In principle, therefore, the metaverse is economically relevant for all industries, he says.