The Association for the Conservation of Threatened Parrots e.V. (ACTP) is poaching Spix’s Macaws in Brazil. The special thing: The fundraising project Unextinct started on the day the parrots were released. Funds are collected for the project via NFT. The animal photographer Tim Flach created high-concept animal photos of the birds, which can be purchased securitised as NFT. Spix’s Macaws, considered the national animal of Brazil, have long been extinct in the wild. With the help of donations and now also through the fundraising project, money is being raised to enable the reintroduction of the species into Brazil’s forests. This will pay for reintroduction stations, keepers, forest plots and much more. Since 11 June 2022, there are now eight parrots in the wild again. The NFT’s income thus benefits species conservation.
Speculation with NFT and pure profit maximisation seem to have long ceased to be a motivation to buy NFT. But what is it then? The Art + Tech Report 2022 provides information:
In the NFT sector, some prejudices still hold their ground. For example, about 40 per cent of newcomers to this field think it’s all about maximising profits. The opposite is the case. About sixty per cent of NFT collectors say they are not interested in making a profit on resale. Also, unlike in other areas of art, the name recognition of the artist is much less important. Rather, the concept and presentation of the art are in the foreground. For 88 per cent of those surveyed, the concept is the most important argument when buying. A curated exhibition can encourage 57 percent to buy, which may be due to the fact that 85 percent of the respondents are already NFT collectors or owners in the art field. Another important point is security. Although the fear of being hacked is not decisive, a trustworthy platform is still important for many (31 percent).
Another, not insignificant reason for purchase for almost 60 per cent of those surveyed is belonging to a community, and as many as 90 per cent cite gaining knowledge as their motivation. This perhaps also leads to the sums involved, with 62 percent stating that they would not spend more than $1,000 on the artworks, but the art market remains attractive and seems to be developing, with almost three quarters of buyers stating that they would want to buy the same amount of NFT art again in 2022.
Conclusion: The NFT art sector seems to be just emerging. Although most collectors and potential buyers only spend just under 1000 dollars on the artworks, awareness and speculation hardly seem to be of interest to buyers. Rather, the concept and the exhibition are convincing. A great opportunity for not too well-known NFT artists.
The report ignored so-called collectibles such as the Bored Apes.
A scene from the theatre performance “Einstein on the Beach”, premiered in 1976, has now been sold as an NFT for 28 ETH ( approximately 75,000 euros). The special aspect of this is that for the first time a scene of a play, which is normally presented differently and individually on stage each time, is being sold. Instead of being static works of art that derive their value or appeal from their uniqueness, they are theoretically a play that can be performed several times and is always different. Through NFT, this piece is now made individually tradable and thus saleable. A completely new development and use of NFT in the arts and crafts sector.
Tony Hawk, a famous skateboarder, sells his tricks in the form of NFTs in his series “Last Trick”. These are 3D animations of the boards with which he rode the specified trick. The special: Who buys this NFT receives additionally the respective skateboard with signature home. The prices of the NFTs range from 50-20,000 US dollars.
Art on TVs, that could soon be possible. The electronics manufacturer Samsung is working in partnership with Nifty Gateaway, an NFT marketplace, to make it possible for people to display NFTs on their TVs and experience digital art in their own living rooms. The idea is that NFTs can be bought via the marketplace and then be seen as digital art on the TV. The concept works with the remote control and shows the art as the artist conceived it. When you buy an NFT, it not only goes into your wallet, but also onto your TV, and disappears from the marketplace.
The US artist Jeff Koons wants to shoot some of his sculptures onto the moon. They can be bought on Earth as NFT. This is how the digital rights to the sculptures are acquired. Through this action Koons wants to make his art universal and above all global.