With the DUNK GENESIS CRYPTOKICK, Nike is launching its first crypto sneaker. After an announcement on Twitter, their purpose is also disclosed. The NFTs designed by Nike enable sneakers to be worn in the metaverse. Customers should no longer wear Nike sneakers simply in real life, but also digitally. The astronomical prices provide the extra kick. For the cheapest sneaker, a payment of 2.31 WETH, the equivalent of $6,650.58 (as of 25.04.2022, 17:25), is due. This means people who want to go to the Metaverse and wear exclusive sneakers will have to dig deep into their pockets, at least for the Nike shoes.