According to VogueBusiness, the luxury brand Off-White now allows its customers to pay with cryptocurrencies. After several large and luxurious fashion brands already presented themselves in the metaverse and hosted digital fashion shows, Off-White now allows its customers to pay for real fashion with cryptos for the first time. “This is another important step in the growth of the brand, that looks towards the future including Web 3.0 technologies, understanding the needs and desires of its ever evolving customer base,” Off-White itself explained. The fluctuating exchange rates of the currencies are to be absorbed by a system, whereby payment in the shop is always made at the current exchange rate. With Hublot, Phillip Plein and now Off-White, luxury shopping with cryptos seems to be becoming more and more attractive.
In a press release on 4 April, the UK Finance Minister states that the UK now wants to get involved with cryptos. “It’s my ambition to make the UK a global hub for cryptoasset technology […].” Measures to achieve this would include a working group focusing on the crypto industry and an NFT in collaboration with the Royal Mint. As a result, after the already tech-based countries of Asia and especially South Korea, the United Kingdom is now also entering the NFT market.
Now alcohol has also entered the Metaversum. In a press release, Heineken, a major beer brewer, announces that in the future it will sell Heineken Silver, a virtual beer in the metaverse.
“Instead of hops harvested from fields, the virtual Heineken Silver will be brewed with binary-coded hops grown by NPC farmers,” Heineken continued. This would create a beer that visitors to the virtual Heineken brewery in Decantraland can enjoy. This has already been tested at a product launch in the virtual brewery, where Heineken Silver was served alongside virtual lobster and caviar.
Now JP Morgan also wants to enter the metaverse. After purchasing a property in the metaverse, JP Morgan positions itself clearly on the metaverse in its strategy paper “Opportunities in the metaverse”.
Its approach to payments and financial infrastructure, JP Morgan says, could be usefully integrated into the metaverse. The quest for constant innovation and better ways of organising financial transactions and payments is just one of the points that JP Morgan addresses. Now it seems that the largest bank in the USA is also gaining a foothold in the metaverse.
Gaming giant Cartamundi Group is launching DC-based hybrid NFT trading cards in partnership with Warner Bros. This is according to a press release. Here, trading cards are combined with NFTs and can be purchased later.
After the tech giants Amazon, Microsoft and Co., the superhero universe now also seems to find crypto interesting.
This year’s election campaign in South Korea was somewhat different from what we have been used to so far. In the country where the crypto industry had just taken off, NFTs now also played a role in the election campaign. This year’s election winner, and thus the country’s new president, sold 4000 NFTs specially made for the election campaign. These campaign NFTs, with the candidate’s portrait, could be purchased in advance.
Korea expert Ramon Pacheco Pardo attributes the sudden enthusiasm for cryptocurrency in the election campaign to the great interest of South Koreans in cryptocurrencies, as he told BTC-Echo. So the topic of crypto is now also becoming more present in politics.